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  • Writer's pictureJulie Fergus


Updated: Feb 27, 2021

OTAs (online travel agencies) are almost unavoidable if you want to be successful in vacation rentals, especially if you are just starting out. OTAs are good and bad. The good: deep pockets for search engine optimization and advertising. The bad: too much control over your ranking.

But let’s get past that and focus on how to maximize your listing. The focus here is VRBO, HomeAway, and Airbnb listings. We are well aware that there are many other listing sites, but we are not going to focus on those, let's talk about the big ones. We are not huge fans of Booking for a number of reason so we ignore that too here.

Here is what you need for a good listing:

Excellent photos, not good photos, excellent photos

Good description

Competitive rates – not rates dictated by the OTAs, but competitive in your area.

Complete the forms or tabs that the listing agency provides

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